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  1. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. He has spent the last 17 years working at various interactive, high...

  2. Search Marketing 2004: What's Right, What's Wrong

    In their eagerness to be seen as "respectable," he implied, some established SEM firms forget their own humble origins, and also seem unaware that much larger ad agencies seek to crush them by using similar tactics (essentially cartel behavior and...

  3. Search Engine Marketing Articles

    Tips for ad agencies that seek to do better with search engine marketing. Why Ad Agencies Fail at Search Marketing ClickZ, Jan.http://www.clickz.com/search/results/article.php/3293791 Ad Agencies ads are easy to create; self-service means you can...

  4. Analyzing Search Engines as Invesments

    Even most ad agencies now have some type of search advertising program. Search is a lot more analytical than the other agencies are capable of doing," stated Rashtchy, adding that professional search marketers are in their own field, possessing a...