SEO News

Ad Tech Targeting

RSS
  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. There are a few factors that may cause unqualified...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. In addition, the company found a 4 percent...

  3. Google Plans to Combine Mobile & Desktop Ads

    The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...

  4. Audience Targeting Strategies for LinkedIn Ads

    According to an excellent presentation by Amodiovalerio Verde, the industries with the most active LinkedIn members include high tech, finance, manufacturing, and medical: Unlike Facebook, where you determine the targeting at the ad level, within...