Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL...
Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad...
Facebook's Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces. Growth in mobile local ad spending will be driven by continued momentum in advertiser evolution to localize campaigns...
The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...
Clearly, online local advertising is big business for the reigning tech giants. Local is fast becoming the Holy Grail for companies reliant on ad revenue and competition is stiff, with companies like Google and Facebook leading the charge.
Covario found that PPC advertising gains in the high-tech and consumer electronics sector, in particular, helped drive a fourth quarter total global search spend increase of 21 percent over the same period in 2010, up 7 percent over the third...
The man behind the innovation and success of Apple's products, Jobs managed to create one of the planet’s most successful and leading-edge tech companies, transforming the way we experience music, movies, and mobile communications in the digital age.
The increased presence of these high-tech tools, as well as decreasing costs, has pushed smartphone ownership toward becoming the "norm.eMarketer predicts that smartphone ownership will reach 38 percent in the U.S.by the end of this year.
This is the 18th quarter of data that looks at Cavario's clientele, high-tech industries that advertise on a global scale and that now reach over $400 million (U.S.in annual ad spending. The Overall High-Tech Ad Spend Picture
A recent Wall Street Journal article describes the growing number of enterprises using social business applications, and the numerous tech companies chomping at the bit to develop them. For example, Pepsi opted to use a social media campaign in...
Tech for good - catching up on Google.org - Official Google Blog Year Of Rabbit Proving Big Real Time Search Ad Play by Frank Watson Paper Industry Ablaze In Australia Over Google Ad Decisions by Frank Watson
Ad Tech Startups Banding Together To Take On Google And Microsoft - TechCrunch Search Ad Spending Sees Strong Growth - ClickZ A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog
They are going to be sending 5 established tech bloggers to the much anticipated Consumer Electronics Show (CES) show. Key Yahoo Ad Exec Leaves as Unit Restructures - All Things Digital Paid Search Spending Ends 2010 With Strong Growth in APAC and...
Google Building East Coast Tech Mecca? One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the entry they are sent to a PPC ad if there is one occupying the top spot...
Google Gives $250,000 to Tech Education for Needy Communities - Mashable Local Will Be Prime Driver Of Rise In Mobile Ad Spending - paidContent DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog
Vivaki's big crime seems to be not informing clients that its Audience on Demand DSP tech is based on the stuff Google inherited in the Invite Media acquisition". Any suggestion that Publicis is accepting payments from Google in return for driving...
Google plans to use the Flash-based site to show off tech demos made by people using Google's products. Mobile Ad Spending Up Nearly 80% in 2010 - eMarketer Mobile Ad Vendors Predict Strong Holiday Sales - ClickZ
Foursquare, for example, only has 3 million users despite its tech media adoration. To advertise your Place, click "I want to advertise something I have on Facebook" in the ad creation flow and choose your Place from the drop-down menu.
Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. In the Americas, second-quarter paid search spending by tech companies...
