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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. There are a few factors that may cause unqualified...

  2. Google Plans to Combine Mobile & Desktop Ads

    The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...

  3. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    A recent Wall Street Journal article describes the growing number of enterprises using social business applications, and the numerous tech companies chomping at the bit to develop them. For example, Pepsi opted to use a social media campaign in...