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  1. Federated Media Revamps Self-Service Ad Platform

    With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media.

  2. Search Marketing 2004: What's Right, What's Wrong

    Given the history of self-promoting webmasters slyly infiltrating any "trust" scheme (the Open Directory, for example) for personal gain, one imagines that companies like Google will continue to be reluctant to hand over too many express features...

  3. The Search Engine Update - Number 162 - Dec. 2, 2003

    Google started running "text banners" at the end of 1999, then opened its self-serve AdWords program in late 2000 -- not February 2002, as the story says. Shopping Search Engines Rev Up AP, Nov.http://www.cbsnews.com/stories/2003/11/24/tech...