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Ad Tech Second Quarter

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  1. Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More

    The company has reported a net loss of $1.06 billion, or $9.89 per share for the second quarter. More bad search and advertising revenue news also came from News Corp's Digital Media Group, who attributed its widened fourth-quarter loss to MySpace...

  2. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    In the Americas, second-quarter paid search spending by tech companies increased 12% from the previous quarter. Yahoo's global market reached just about 15% in the second quarter, fueled by a 34% ad spend boost in the Americas and a 26% jump for...

  3. Daily SearchCast, June 27, 2006: School Upset Over Student Data In Google; Is GBuy GooglePal?; Microsoft adCenter Gets Promoted; New Travel Search Engines; The Matt Cutts Doll & More!

    The data comes from a DoubleClick study, which also shows that the "cost-per-keyword was nearly unchanged from the first three months of 2005 to this year's first quarter. MediaPost reports that the cost-per-keyword has dropped from around $30...

  4. Search Engine Marketing Articles

    The just released IAB Internet Advertising Revenue Report found that "keyword search," which apparently means spending on paid placement and probably paid inclusion listings, made up 31 percent of all internet advertising spending in the second...