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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. We hit our budget caps every day (we didn’t want to over...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. For example, if a customer is looking for a...

  3. Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

    This could be anyone from a prominent company executive who is also a thought leader in your space to a celebrity or a well-known person who has something to do with your topic, to a person your audience would be sure to recognize (i.e.if your...