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  1. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person...

  2. Audience Targeting Strategies for LinkedIn Ads

    According to an excellent presentation by Amodiovalerio Verde, the industries with the most active LinkedIn members include high tech, finance, manufacturing, and medical: We haven’t even touched on targeting individuals at specific companies...