Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. SEW: How does the convergence of television with the web, social media, and mobile change our...
Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad...
Facebook's Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces. Facebook's mobile ad revenues will reach 25 percent of overall ad revenues (currently 14 percent).
Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social, and online tech. At least the conversation distracted the tech community away from Yahoo product and technology innovation...
Learn More percent of tech consumers use social media Mobile and local ad revenue outlook Global and mobile search ad spends tops 3.2 billion in 2011 Mobile marketing measurement Regardless of your type of business, practices, and online discipline...
The Echo Effect: Understanding the Value of Tech Buyers" study surveyed 3,100 visitors of technology news sites like PCWorld and MacWorld. Online video also promotes purchasing behavior: 44 percent of consumers have purchased a tech device after...
Getting early buzz is key [for a successful smartphone launch]," said Google Industry Director for Tech Kyle Keogh. Another vital statistic uncovered by Google is that mobile searches play a key role in a smartphone's launch.
Have someone on the inside that can help navigate the politics, tech queues, and push changes through. Challenges associated with political battles, tech queues, bureaucracy, and resistance to change are just a few areas that get more difficult as...
The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...
The difficulty for the moment is the lack of an API for technology vendors and tech savvy marketers to develop applications that will mine the opportunities for success automatically. There are many ad network for mobile ads, but without a doubt...
That goes for both search and display ads, and represents a growing batch of mobile ad networks and ad tech providers. Store locators also are nothing new, admits Kurtz, but a powerful tool within the largest mobile local ad network in the U.S.
Click-through rates on Facebook mobile ads are significantly higher than those of their desktop counterparts, causing many a tech publication to declare Sponsored Stories on mobile a success. Let’s not forget too that Facebook just settled a...
Clearly, online local advertising is big business for the reigning tech giants. Social, local, and mobile are definitely their focus and it is even more evident in Google’s latest rumored project, a small business service.
Former Apple iAd sales director Steven Rosenblatt has been assisting Foursquare with ad products development since January when he left the tech giant. Up until this development, Foursquare mobile app searches have produced organic results.
Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts.
Google CEO Larry Page on Thursday appeared to address industry speculation about whether his company would buy Pinterest or another lucrative tech property in wake of Facebook purchasing Instagram. Execs for the technology giant assigned multiple...
Covario found that PPC advertising gains in the high-tech and consumer electronics sector, in particular, helped drive a fourth quarter total global search spend increase of 21 percent over the same period in 2010, up 7 percent over the third...
