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  1. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  2. Search Engine Industry has its own Version of March Madness

    And this event is actively supported by Taskforce Search the Dutch branch of the Interactive Advertising Bureau (IAB). There are other events, including ad:tech Syndey, March 10 - 11, 2009, the International Search Summit in Oslo, March 13, 2009...

  3. Search Engine Marketing and Branding Challenges

    Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.

  4. Search Engine Marketing Finally Getting Respect

    But also notice how none of the studies mentioned, and done in conjunction with the Interactive Advertising Bureau, examined the effectiveness as paid listing-style ads among the choices tested. One Net Stock That Isn't Poised to GoTo Zero...