ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for...
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He holds a Master’s degree in Computer Information Systems from Bentley University and in...
Employees often span across multiple specialties but not across disciplines (e.g.a marketer who is involved in all aspects of marketing, but not other disciplines such as tech). An SEO professional’s skill set, however, must span across both the...
Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad...
Additionally, 1 in 3 tech B2B decision-makers are turning to online video for information (Google). A recent Google study suggested there’s a strong relationship between ad click-through rates (CTR) and the presence of an organic listing on the...
Facebook's Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces. This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and other ad...
Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social, and online tech. At least the conversation distracted the tech community away from Yahoo product and technology innovation...
Google Chrome blocked access to websites including TechCrunch, Cult of Mac, Inside Facebook, and VatorNews for some users yesterday after detecting malware in ads from the isocket ad network, The Next Web reported.
The launch of Zavers follows the tech giant's release of the Offline Conversion API, which shows that there is a widespread effort to marry this data at Google. Zavers has a real-time analytics feature which enables manufacturers to measure coupon...
Learn More percent of tech consumers use social media Social media ad spend hits 9.8 billion by 2016 In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was launched.
The Small Business Owner knows he needs to be appearing where his customer searches, thinks he is pretty tech savvy because he has the newest iPhone, and heads out to set up his own AdWords account. Optimizer’s ad groups contain one keyword and two...
Getting early buzz is key [for a successful smartphone launch]," said Google Industry Director for Tech Kyle Keogh. The research found some distinct correlation between ad clicks and sales as well. Search volume can predict smartphone sales with...
Have someone on the inside that can help navigate the politics, tech queues, and push changes through. Challenges associated with political battles, tech queues, bureaucracy, and resistance to change are just a few areas that get more difficult as...
The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...
Search data is everywhere, and smart tech companies know where to find it. The search terms that bring a user to a site can also inform the creative of the display ad used for retargeting. For starters, it means that you shouldn't believe all the...
The difficulty for the moment is the lack of an API for technology vendors and tech savvy marketers to develop applications that will mine the opportunities for success automatically. There are many ad network for mobile ads, but without a doubt...
While the majority of visitors reading this article are tech-savvy and can spot a phishing email a mile away, hundreds still fall for the Nigerian Prince who wants to give you a cut of his inheritance.
