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  1. Audience Targeting Strategies for LinkedIn Ads

    Partner websites may include website publishers in the Google Doubleclick Ad Exchange. According to an excellent presentation by Amodiovalerio Verde, the industries with the most active LinkedIn members include high tech, finance, manufacturing...

  2. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Is Google's future success tied less to search and more to display -- to the Google Content Network and the DoubleClick Exchange? be successful at making its Right Media exchange more "premium"? Beth Blecherman (@techmama), Founder, TechMamas.com...

  3. Microsoft Online Services Division Sees Loss from Stronger Dollar, Weaker Online Ads

    Microsoft says foreign currency exchange rates accounted for an overall $219 million or one percentage point decrease in revenue. earnings plus non-search and non-tech earnings seemed to show that perhaps the we've-seen-the-bottom pundits just...

  4. Zvents blends local search with current events

    In a two-way exchange of information, Zvents' collects partner content, and at the same time uploads its own listings on partner sites. At Ad:Tech, Zvents is unveiling its paid advertising platform. One of the companies exhibiting at Ad:Tech San...