ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for...
Former Google CEO shares vision in tech treatise (AP) provides a look at Schmidt's "exploration into the opportunities and challenges that lie ahead as the lines blur between the physical world around us and the virtual realm of the Internet.
Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL...
Who knows, it might even convinced you to "subscribe to Channel Intel for more fun, insightful and engaging videos on latest trends in tech and user experience. Treat this trailer as if it were an ad.
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He holds a Master’s degree in Computer Information Systems from Bentley University and in...
Employees often span across multiple specialties but not across disciplines (e.g.a marketer who is involved in all aspects of marketing, but not other disciplines such as tech). An SEO professional’s skill set, however, must span across both the...
Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad...
Additionally, 1 in 3 tech B2B decision-makers are turning to online video for information (Google). Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term is going to get a much higher CTR...
Facebook's Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces. Facebook's mobile ad revenues will reach 25 percent of overall ad revenues (currently 14 percent).
Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social, and online tech. At least the conversation distracted the tech community away from Yahoo product and technology innovation...
Google Chrome blocked access to websites including TechCrunch, Cult of Mac, Inside Facebook, and VatorNews for some users yesterday after detecting malware in ads from the isocket ad network, The Next Web reported.
The launch of Zavers follows the tech giant's release of the Offline Conversion API, which shows that there is a widespread effort to marry this data at Google. Zavers has a real-time analytics feature which enables manufacturers to measure coupon...
Learn More percent of tech consumers use social media Social media ad spend hits 9.8 billion by 2016 In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was launched.
The Small Business Owner knows he needs to be appearing where his customer searches, thinks he is pretty tech savvy because he has the newest iPhone, and heads out to set up his own AdWords account. You may know the Oversharer from such tweets as...
The Echo Effect: Understanding the Value of Tech Buyers" study surveyed 3,100 visitors of technology news sites like PCWorld and MacWorld. Online video also promotes purchasing behavior: 44 percent of consumers have purchased a tech device after...
Getting early buzz is key [for a successful smartphone launch]," said Google Industry Director for Tech Kyle Keogh. The research found some distinct correlation between ad clicks and sales as well. Search volume can predict smartphone sales with...
Have someone on the inside that can help navigate the politics, tech queues, and push changes through. Challenges associated with political battles, tech queues, bureaucracy, and resistance to change are just a few areas that get more difficult as...
The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...
Search data is everywhere, and smart tech companies know where to find it. The search terms that bring a user to a site can also inform the creative of the display ad used for retargeting. Last October, both sides of the search marketing industry...
