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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. There are a few factors that may cause unqualified...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. In addition, the company found a 4 percent...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's...

  5. Microsoft Opens Online Scroogled Merchandise Store

    Google isn't the only tech company that has been in Microsoft's crosshairs. Data collected by Answers up until this summer also show the likelihood of someone recommending Google to a friend drop by 10%, as opposed to a 7% increase for Bing, after...

  6. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    New York attorney general Eric Schneiderman said securing the $17 million settlement – of which New York will receive $899,580 – showed that public privacy couldn't be ignored by tech giants. We work hard to get privacy right at Google and have...

  7. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    And this study shows that of tech consumers specifically, 95 percent are on social. As you interpret the data, keep in mind the question is not specific to whether the respondent’s company is going to increase investment, rather, what the...

  8. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    The strongest Tech video was Sony’s Microsoft-mocking "Used Game Instructional Video". Tech Holds Steady in Third: Tech performed the third strongest, attracting 17.8 percent of the total number of shares from Q2 (5,912,246), up 1.6 percent from...