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Ad Targeting Self Service

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  1. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. That's a pretty big step for self-service advertising, and for the right businesses - like mobile app developers - it...

  2. Review of Qwaya's Self Service Facebook Advertising Tool

    However, until this week, the problem remained that Facebook did not have a good self service tool for managing advertising on their site. Anyone who has tried to put up a series of ads with different images and copy, targeting various demographics...

  3. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    Level 3: Self-Reported Data Self-reported data isn’t perfect for a wide number of reasons, but still can still provide powerful information to significantly improve the performance of a campaign. Collecting self-reported data can be simply achieved...

  4. Will Local Make up 70% of Mobile Ad Spending?

    In mobile it will be driven by a combination of self-serve tools (i.e. Brands and agencies are the largest source of mobile ad spending in the U.S.they will increasingly evolve campaign objectives and targeting parameters to the capabilities of the...