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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts used the Huffington Post as an example, as they have a huge number of authors, so logically they have many daily posts. The next generation of the algorithm will look at the issue of ad-heavy websites, particularly those with a large number...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all remaining campaigns automatically, bringing everyone onto the...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Bringing Google+ Comments to Blogger – Official Google...

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ad Placement Impact on Click Rates and Impressions As media accessibility expands, publishers and advertisers require...