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Ad Targeting Local Match

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  1. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Google will take liberties with your keywords and if someone uses a location modifier (city, state, etc.with your keyword, your ad will show. And if you are running Display ads, if someone views a webpage with content based on your targeted...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. They can provide unbelievable keyword opportunities that can inspire totally new keywords...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    For example, a broad matched negative keyword may contain words that can incorrectly prevent the ad from being shown. The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that...

  4. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    As we enter this new local-mobile era, studies show that mobile advertising investments and mobile ad networks are expected to take off along with the smartphone explosion. Although the mobile ad landscape is still a fluid situation, it offers vast...