I expect that one outcome of personalized feeds will be better demographic ad targeting through improved Interest data. Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Ad Placement Impact on Click Rates and Impressions
EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users.
Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term is going to get a much higher CTR than if you didn’t. A recent Google study suggested there’s a strong relationship between ad click...
In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was launched. Social media ad spend hits 9.8 billion by 2016 Mobile and local ad revenue outlook
By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent
Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad. An ad's historical performance on a particular site (Display Network only)
Manage Google Display Network (GDN) campaigns at the ad group level with Flexible reach: Flexible reach allows you to select multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and...
Expand highly-targeted ad segments by extending improved relevance and performance to larger audiences. Kenshoo also released data recently that showed their Social clients grew ad spend on Facebook by 36 percent over the first half of 2012, while...
In addition to their organic growth strategy, Lolly Wolly Doodle also has a multi-tiered ad strategy to attract new customers. Lolly Wolly Doodle utilized the following ad tactics: Each Business Has Unique Targeting Needs
The Contextual Targeting Tool takes a single keyword, finds related terms, and groups them into ad groups. Not only was this a helpful tool for keyword research, it also assisted PPC managers in ad group creation – each keyword group in the Wonder...
Should a user skip your video ad (by pressing the skip button) in the first 30 seconds or before the end of your video ad, you will not be charged. They form the foundation of Google’s latest AdWords platform change which brings video advertising...
While you could argue that ads are annoying and bothersome - and some do, hence the need for ad blockers - targeting also helps improve the user experience by bringing more relevant information to users.
Focus on the downstream metrics, and how your structure can be improved from a customer experience standpoint versus the size of the ad group. This means that your keywords are all related, and they match your ad copy and landing page messages.
Improved performance on your Facebook ads: Gives you insights to new interests/keywords you should be targeting as part of your selection process within Facebook’s ad platform. We saw a variety of custom Facebook applications (tabs) paired with...
With the new UI you can manage keywords across your entire campaign and different ad groups all at the same time. This will allow you to see estimates on every keyword based on your ad position. A new Share of Voice feature that quantifies missed...
Trada’s new crowdsourced Facebook Ads marketplace is designed to combat ad fatigue using the talent of their design and optimization pool to constantly optimize the best ad and image combinations possible.
When you search a query in Google today you will see up in the top right corner of the ad "Why these ads? you will have a pop up that will read "This ad is based on your current search terms. It is important to note that when users block your ads...
Targeting ads is different from optimizing the ad copy itself. Not everyone will click your ad, and not everyone who does will make a purchase. Keep your message clear and compelling, and your ad revenues should rise accordingly.
