SEO News

Ad Targeting Improved

  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. Proper assignment of credit for digital ad campaigns plus improved granularity of...

  3. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    In addition to their organic growth strategy, Lolly Wolly Doodle also has a multi-tiered ad strategy to attract new customers. Lolly Wolly Doodle utilized the following ad tactics: Each Business Has Unique Targeting Needs