SEO News

Ad Targeting Behavioral

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  1. The Difference Between App to App and Web to App Advertising

    Many app publishers also have valuable first-party behavioral and demographic data that advertisers can use for enhanced targeting. User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as the "Spotify...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions are based on keywords, placements, topics and categories...

  4. Yahoo Begins Honoring Browser Do-Not-Track Signals

    Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. And it claims to have been the first to incorporate the AdChoices behavioral ad icon during...

  5. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    Buying behavioral, retargeting, search and other types of targeting data can make it even more likely that you are preaching to the choir. Are you showing ads to an audience who would have bought anyway and then attributing their buy to the fact...