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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. Although my friend didn't find what he was looking for (more on that later), he did...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    With its sophisticated algorithms and ad targeting filters, Google is a "controller" of information. On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU...

  3. The Difference Between App to App and Web to App Advertising

    User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as the "Spotify" app). User clicks on the ad, which opens the respective App Store (or opens the "Spotify" app if it's an existing user who already...

  4. Google, Where’s My Car? Google Now Adds New Parking Location Card

    Perhaps there will be local ad targeting based on parking location in the near future? Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update can save...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. Users who clicked on both a search and social ad contributed four times more...

  6. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Bulk actions: Now you can set up location targeting, ad rotation, and other settings across thousands of campaigns. Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. This allows targeting customers based on their behavior such as the apps...