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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems.

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    He's quoted, "Our political system itself reaches a position of equilibrium by generating such dysfunctional incentives. I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional...

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    If your system doesn't allow you to do this, then you've got a difficulty. You still need all the same fields, but you can now manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords.