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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. Yelp does offer some recourse in responding to users who post...

  2. How to Solicit Feedback from Prospects and Customers

    And develop a red-flag system that triggers personalized responses. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or sales page that collects contact information and permission to...

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    The case made its way through the legal system until it finally came before the ECJ. With its sophisticated algorithms and ad targeting filters, Google is a "controller" of information. On May 13, the European Court of Justice (ECJ), the highest...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).