SEO News

Ad Spending Mobile

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop...

  2. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. Here are the top 10 brands and retailers by ad spend: Retailers aren't far behind in their ad spend. Louis Vuitton's ad spend far surpassed that of any other brand or...

  4. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. Only 5.7 percent of total media ad spending was...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We had our mobile bid modifier turned down to -100 percent.

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    The new mobile ad preferences for enhanced campaigns removed the ability to target by device. One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in ad copy, whereas mobile users respond more...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Shifting more attention toward optimizing the mobile experience — mobile-friendly...

  8. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.