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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    But this can be extended to other searchers looking to "buy" or a specific feature like "LED backlit" screens – this will make sure you're serving a great ad copy and landing page experience. From Product Ads, "(not provided)", data visualization...

  2. Sponsored Article: Game on - Turning the Lights on With Viewability

    Today’s agency leaders understand that tying viewability to ad serving platforms (such as Vindico’s Adtricity) can shine broad lights across the industry’s currently dark field. Furthermore, approaches that leverage existing ad serving technologies...

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    They also want to determine whether it should it be a total ad experience or a hybrid of ad and search when serving Hero ads. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.

  4. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  5. Why Real-Time Bidding is Set to Become Huge

    The process of a user visiting a website to an advertiser serving an ad takes place in 100 milliseconds. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting, and only bid on available impressions when their...

  6. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Be Authentic and Avoid Self Serving Visuals When it comes to data visuals Thomas notes, "brands 'get' that infographics are popular but they need to make graphics that are not so self serving. I can tell more about a brand by looking at their...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. Negative remarketing: stop serving ads to converters who are on a remarketing list. A remarketing list for Google search ads must...