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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    For example, after evaluating cross-device conversion, you could choose to use mobile earlier in the consumer journey, serving more awareness messaging than direct buying propositions. Facebook’s new tool can show that a customer saw an ad from an...

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Marin estimates retailers will allocate one-third of their entire...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Heck, you might even consider serving them a discount or coupon in your remarketing ad. Your search ad appears and a user clicks on it It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    Serving It enables you to focus more on providing your users with an interesting and informative read, without peppering your copy with jaguar.jaguar.jaguar, ad nauseum. Certainly, SEO and semantic search overlaps, but the key to success lies in...

  6. Sponsored Article: Game on - Turning the Lights on With Viewability

    Today’s agency leaders understand that tying viewability to ad serving platforms (such as Vindico’s Adtricity) can shine broad lights across the industry’s currently dark field. Furthermore, approaches that leverage existing ad serving technologies...