The idea is to surface relevant activity based on where you are in the world, serving up tweets from others around you — whether you follow them or not," multiple sources tell ATD. Facebook makes it easier for advertisers to run ads on feature...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that...
After all, there’s no point targeting an individual if you aren't serving an effective ad. In short, it allows marketers to target users by buying display banners available in ad exchanges in real time.
You can gain competitive advantage in AdWords by knowing and serving your prospects better than your competition. Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by...
Higher CPCs and forced platform inclusion don't sit well with lots of advertisers – especially in light of the (not-unreasonable) view that this is all very self-serving to Google. A mobile search for pizza in the middle of the day should compel a...
He suspects that Marin will use its IPO treasure chest to buy its own ad-serving capability. There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and...
So, even if the prospective customer doesn't recognize the name of the company serving the ad, that’s OK, because that company is advertising a solution intended to meet that prospective customer’s immediate needs.
This is a more detailed take on information design, and ensuring that based on the keywords your visitors are using to get to your pages, you are serving them an experience that address their expectations.
The most popular type of retargeting is site retargeting – the practice of serving targeted ads to users who have already visited your site, but there are six other types of retargeting: Marketers rely on clicks as a key metric because they’re easy...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Social media ad spend hits 9.8 billion by 2016 In its pursuit to include multiple ad formats (location targeting, dynamic...
Everywhere we look in the wake of the Newtown, Connecticut tragedy, people and companies are struggling to somehow express their sympathies without crossing the boundaries that could make their messages appear self-serving or selfish.
Sometimes something you've recently searched for in your browsing history or a specific circumstance results in seeing a different ad serving than the one you expected; or no ad serving at all when actually your correct ad is set to show.
For example, if you sell greenhouse kits, you could be serving any number of markets: The big mind shift required is a willingness to serve a few people extremely well, rather than serving a lot of people in a mediocre fashion.
So by serving them more ads catered to their interests, we could get a 5 percent CTR at a third of our normal CPA and thus we will gain more profits each month. Additionally, if you’re running any type of test, be it landing page or ad, send out a...
Morse was rumored to have been looking for an out since serving a stint as interim CEO and being replaced by Mayer, who took the reins in July. Ownership needs to increase, as does ad revenue, mobile strength, and product usage.
If this is done incorrectly, marketers runs the risk of over-serving ads to users and souring them on the brand as a result. Awesome Remarketing Ad Strategies For B2B or SaaS companies, a post-conversion campaign can focus on promoting referrals...
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Facebook's potentially sprawling ad network is emerging slowly but surely. In this test, we will be working with a small number of ad exchanges to help...
We'll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers). Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug.
Ad networks and DSP’s that have the capabilities of serving your video advertising often will also offer you the opportunity to retarget users who have viewed your advertisement. But what about all of the other potential customers that are visiting...
So why isn’t Google serving relevant search results? Which are also clearly listed as “Ads” (though, to be fair, the pale yellow background color in Google's ad blocks is nearly indistinguishable from regular results on some screens).
