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Ad Self Service

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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    But now that they are public, a significant amount of their manpower is dedicated to building a self-service media buying interface. With many social networks maturing over the past two years and investing in advertising platforms, it's only...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Pretty self-apparent, get important otherwise secure data. Ad Holes! Using the ad networks could that not just have downloaded code into your site, while evading the entire malware scan? See if you can pull in a simple hello world JavaScript file...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Be Authentic and Avoid Self Serving Visuals When it comes to data visuals Thomas notes, "brands 'get' that infographics are popular but they need to make graphics that are not so self serving. Today's brands looking to sell their product or service...

  4. New Targeting & Tools for Small Advertisers on Twitter

    Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. That's a pretty big step for self-service advertising, and for the right businesses - like mobile app developers - it...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...