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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    But now that they are public, a significant amount of their manpower is dedicated to building a self-service media buying interface. While it is well documented that the social space is not the best channel for lead generation or sales, marketing...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

  4. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    Rao will work to bolster Twitter’s forthcoming self-service ad platform, while Rao will set up Twitter’s direct sales teams in countries and regions.via ClickZ) Adam Bain, Twitter's global revenue head, has announced the hiring of two Google execs...

  5. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    One of the biggest advantages of the TrueView program, and one that is too often lost in the shuffle, said Antal, is the 30-day remarketing option in TrueView, which enables advertisers to reach out to site visitors who didn’t buy, but are self...

  6. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    Level 3: Self-Reported Data Self-reported data isn’t perfect for a wide number of reasons, but still can still provide powerful information to significantly improve the performance of a campaign. Collecting self-reported data can be simply achieved...

  7. Search, Social Media & the Offline Purchase

    It's not just about the ratings; these sites are loaded with very specific feedback coming from reliable sources (contributors already volunteer their time to post, so they are self-motivated to represent their opinions accurately).