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Ad Sales Revenues

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  1. The Secret to Reeling in Holiday Shoppers?

    All of the above are self-consistent, and yet contradict ComsScore’s reports of higher online revenues on Tuesday and Wednesday when compared with Black Friday. Revenues were high but clicks were not, further adding weight to the idea that...

  2. Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]

    Menlo Park, CA-based Facebook will still dominate this year, raking in $2.6 billion to Google's $2.5 billion in display ad revenues. The trio remains in the same positions next year, according to eMarketer, but will see incremental lifts in display...