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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities Plan for Language Translation and Localized Campaign Management According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. She checked in with the social group before leaving for the day, and they were in full crisis...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. Using a Facebook advertising management platform...

  5. Rise of the New School SEO Professional

    Even in this age of quality content management systems, the need for technical SEO remains. Vendors like UBL can be a real help here by providing bulk management and verification of local data. If you're an SEO firm, getting there may be a matter...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can get pretty cheap traffic from this program that's really qualified, moreso than almost any other sales channel. Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads.