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  1. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. Back at the wheel: How big auto drives sales" will deliver information about how to use display, local and onsite-search to drive local sales.

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  3. IAB Report: Search Ads Account for 40% of Ad Sales During First Half of 2005

    Via a thread in the Search Engine Watch Forums, news from the Interactive Advertising Bureau and PriceWaterHouseCoopers about online ad spending in the first half of 2005. As of June, advertisers had spent $5.8 billion to place ads online this year...

  4. Search Engine Marketing and Branding Challenges

    Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.

  5. Search Engine Marketing and Branding Challenges

    Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.