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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities Plan for Language Translation and Localized Campaign Management According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We hit our budget caps every day (we didn’t want to over...

  3. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. When things change on the website (for example, sales or product pages are added), the...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Or for a shopping company, that means 569 product sales may have been lost. WordStream said this is an absolute must-fix in order to not only get the right eyes on your page, but to convert them and understand the value of your campaign as a whole.

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. After running the campaign for two weeks, he...