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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities Plan for Language Translation and Localized Campaign Management According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We hit our budget caps every day (we didn’t want to over...

  5. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. When things change on the website (for example, sales or product pages are added), the...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.