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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. One of the advantages of working with Marin is "you’ve got global ad spend...

  3. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The third and final tool from DoubleClick is purchase detail reports, which it says helps brands better understand the products consumers purchased and the ads that drove those sales. Once brands specify the products sold in a transaction using the...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The benefits of a personalized program are pretty impressive: 67 percent of agencies have seen increases in sales due to personalization. The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor...

  8. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. In preparation for the Music Pass service, YouTube has been working with these...

  9. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. However, search marketers should also be mindful that a consumer clicking on the first ad he or she...

  10. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...