The ability to vary sitelinks at the ad group level and schedule their rotation enables much richer ad experiences. Pundits said that it was a sign that their empire was sure to crumble. Who was Google to treat advertisers and agencies this shabbily?
Introduce new ad concepts into rotation (e.g. Introduce seasonal promotions into ad rotation where possible At the outset of this type of roadmap, it isn't uncommon to see dramatic performance improvements as poor ads are cleared from rotation and...
But it gets you in the rotation. Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. Google Shopping's ad program Product Listing Ads gives online...
Leaving Google’s default rotation settings on. Therefore, using a dummy ad is always recommended. Pausing an ad within the first couple days. Using ad performance from a time where only the control was running.
Each time a new spot is produced, we obtain the footage from the production house and post the content on YouTube simultaneously for when each commercial will hit the rotation on TV. Once the ‘Do The Jingle’ commercial has hit the rotation, this...
In the first couple of days, even with all other rotation settings set properly, Google tends to rank new ads either higher or lower, depending on the historical ad performance in the account (quality score).
Ad rotation settings in AdWords allow advertisers to optimize and test ads using ‘optimize for clicks’, ‘optimize for conversions’, or ‘rotate evenly’. With all of the strong feedback coming from the PPC community, Google extended the rotation...
Even ad rotation comes to Bing! Manage Google Display Network (GDN) campaigns at the ad group level with Flexible reach: Flexible reach allows you to select multiple targeting selections at the ad group level, plus the control to combine different...
Ad rotation Ad delivery As far as specific blind spots go, ad copy tends to usually have some “interesting” things going on. Because ad copy can be set to “automatically” optimize, it’s easy to ignore!
Setting these up relies on the Ad Rotation feature of AdWords. Luckily for us Google brought back ad rotation. A few months ago Google decided to remove the even rotation option (or rather, they limited it to 30 days).
One specific area of concern was how adCenter handled PPC ad rotation. Over the past six years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature.
Two well-publicized examples are the near match change and the ad rotation change. When near match and ad rotation changes were announced, the screams of horror were heard around the PPC world. Did you know that if you copy an ad and change...
If you’re involved in PPC at all, you’re no doubt aware of the recent change to AdWords ad rotation announced in late April. Neil Sorenson: I realized quickly that the new ad rotation policy was bad for all.
These changes can be related to keyword match types, display network updates, or ad rotation. AdWords and adCenter make changes to ad serving all the time. In other words, extract yourself from keyword-level analysis and take-in the bigger picture.
Starting next week, the “rotate” setting for ad rotation will change. Here is how Google has been handling Ad Delivery rotation for PPC and why it's important: At that time, ad groups with creatives that haven’t been added or modified in the past...
The change limits ad rotation to 30 days. Currently AdWords offers three different variations for ad rotation: optimize for clicks, optimize for conversions, and rotate evenly. When this new feature rolls out, all ads that are older than 30 days...
To start, try testing at three different ads per ad group (set ad rotation to even). No Ad Testing Ad tests are paramount in determining the words, phrases, and propositions that appeal the most to your target audience.
Ad rotation in adCenter may work a bit differently than it does in other ad networks. Ad Rotation Nuances in adCenter For its ad rotation, adCenter effectively chooses the best performing ad in an ad group, and will serve that ad for the vast...
Unlike ad copy, there is no A/B rotation of sitelinks – you have to craft the copy and hope for the best. This issue is related to the campaign-only issue above: unless your PPC campaigns are tightly themed, your sitelinks may not be relevant to...
A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest conversion rate, rather than receive the highest click-through rate. An overview of what you can expect once Twitter's self-serve ad platform becomes...
