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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    Ad Rotation By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. Ad rotation is in setting under advanced settings, ad delivery at the campaign level, and applies to all ads in that campaign.

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. But it gets you in the rotation. Google Shopping's ad program Product Listing Ads gives online...