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Ad Revenues

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. For the first time in the study’s history, mobile ad revenues...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Combined, the two companies saw net mobile ad revenues increase by $6.92 billion, claiming 75.2 [percent] of the additional $9.2 billion that went toward mobile in 2013. However, globally, there are stark contrasts in the type of ad formats driving...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  4. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad revenue, compared to $16.9 billion and 46 percent in 2012, according to the Interactive...

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad networks: The most stable element of Russia's...

  7. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like Tumblr and Instagram joining the advertising game in late...

  8. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  9. Search Revenues Hit $8.7 Billion in First Half of 2013

    The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, an increase from $17 billion for the same period in 2012. Despite concerns about ad spend being down, the Interactive Advertising Bureau has...