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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? If you can’t pay top dollar and hire amazing people, you better have a...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. In the preceding figure, you can see that ad positioning is determined by Ad Rank. However, our research shows that your quality score is impacted...

  5. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    In fact, I've even been able to rank pages for terms which didn't appear anywhere on the page.by simply focusing on a clear concept. High quality SERPs = more users = more ad sales. And of course, Google spokespeople repeatedly voiced terms like...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your site is slow on mobile phones, Google is less likely to rank it. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. They plan to tighten up authorship to combat spam and they...