SEO News

Ad Rank Impression Share

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  1. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Check your impression share lost due to ad rank. AdWords Impression Share Because your data will generally skew upwards due to impression share being below 100 percent, and downwards due to the one-tailed effect, you really don't know exactly how...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Often management team members hear of different buzzwords and then one manager will be excited about impression share, another keen on quality score. If you know that you require a week’s worth of impressions to reach click-through rate (CTR...

  3. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    Impression share: The proportion of time you spent on the first page. Check your highest spend keywords Look for the bidders with the highest average positions, but low impression shares. Analyze competitors who have high impression shares but low...

  4. How to Easily Get More Ad Traffic on Yahoo & Bing

    Impression Share Reporting – New reporting options are now available in the Campaign, Account and Ad Group Performance reports to effectively prioritize optimization efforts to counteract impression share lost to bid, budget, rank and relevance.

  5. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    With image ads, you have to be vigilant and run Impression Share reports to understand how many of the available impressions you are actually showing for. But if you find your GDN performance is sluggish, review average position and impression...

  6. Google Display Network Continues Evolution With 4 New Features

    One surprising thing about this metric is how much impression share can be lost due to rank even when the rank is in the top 3 (between 30 and 70 percent). You can add this metric by selecting "relative CTR" in the campaigns and ad groups tabs...

  7. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    Ads should not mislead or create the wrong impression with the user. Sure, adCenter doesn't have the impression volume of Google, but it's slowly gaining. Quality Score in adCenter won't positively or negatively affect your ad rank or cost-per...