SEO News

Ad Rank Common Question

  1. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). When an industry can't come to common consensus...

  2. Spending in a Tough Market

    In my experience, none of these large agencies have experience getting a high-profile site to rank in the search engines. Some of these ranking goals are feasible; however, some of them are pipe dreams (for example, a large electronics retailer...

  3. Is Your Landing Page Relevant?

    It may tell Google that the page isn't relevant to your target search phrase and, therefore, it shouldn't rank highly. If you go through the effort of optimization to rank well in the SERPs, you should also spend time measuring how your pages perform.

  4. Breaking the Norm with Search

    It will be very hard to get very common patterns that are highly saturated to rank quickly. You should rank very well not long after launching, regardless of how many links you've got. For example, if you start a site about laptops, this will be...