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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. The problem is many users don’t call from the ad; they click through to the website before...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Aside from keywords, ad copy, and having a great landing page – how can you be more...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional incentives to eat cheap, low-quality foods, and that our meal plans are the means of upsetting that equilibrium and freeing...

  5. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    However, experience of the Keyword Tool has shown that the idea's diversity and quality suffered if too many keywords were entered. Ideas for Looking for Keywords and Ad Groups As usual the planner displays the results in the ad group ideas as well...