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Ad Quality Position

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the better your ads, the better your CTR, the better your quality score.

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional incentives to eat cheap, low-quality foods, and that our meal plans are the means of upsetting that equilibrium and freeing...

  3. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    However, experience of the Keyword Tool has shown that the idea's diversity and quality suffered if too many keywords were entered. Ideas for Looking for Keywords and Ad Groups As usual the planner displays the results in the ad group ideas as well...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels. GOAL: Aid Conversion (Social Proof), Reduce Photography Costs user-generated brand photos X _____% photo shoot quality X...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Separating out low-quality score keywords into their own ad groups. Analyze Quality Score If you find CPCs and thus CPAs creeping up...