They analyzed various ad copy in several different industries to determine what words in ad copy drive better performance and better quality. Identified 23 primary variables within ad titles and descriptions and measured the ad quality of these...
The results demonstrated how including 23 keyword variables could raise ad quality (predicted click-through rate) when they were included in the ad title or description. For each sub-vertical, different variables (one or two word phrases) which...
If CVR drops, your ads might still be compelling enough to get efficient CTRs, but the quality of your targeting isn't great, because they're not performing a given conversion. Understand where your audience segments are in the funnel as you plan...
Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads. First, your quality score would increase, thus potentially lowering your average cost per click.
Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being protected from fraudulent clicks, how pricing adjustments happen, and how advertiser credits are handled.
Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...
A quick and easy way to assess any the quality of any ad is a technique referred to as the Conversion Trinity. Three simple criteria that can make or break any ad: The repeated use of the word "flowers" in the ad copy
Even though these metrics are similar, you still need to consider how you adapt those experiences by device given customer quality, or life-time value. Looking at the difference in CTR or quality score, you can see the difference in performance...
However, there is link building, the process of actively setting up quality links through actions such as promotions, campaigns, press releases and the like to develop naturally appearing link patterns, which is different than link buying.
It is in their best interest for your videos to be seen and played, but to benefit it is still up to brands to create quality content that builds an audience and stimulates engagement and ongoing interest.
Understand what users are searching for, and then make sure you provide high quality and useful information that matches what they are searching for. Takeaway: Engage your fans, analyze your Page insights, and ensure you are providing high quality...
We have an ad format that works on mobile and we have identity so that we can put the right ads in front of the right people.The big opportunity that's right in front of us is trying to make the mobile advertising products higher quality and more...
In a previous post I spoke about six ways marketers can improve the quality and performance of their PLA campaigns. While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and...
ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Perform Quality Control: Invite multiple people to tear through the staging domain and provide unbridled feedback. They present this data via the Facebook Ad Creation Tool. It's the digital reflection of your brand.
Even in this age of quality content management systems, the need for technical SEO remains. Where ad spend goes, optimization spend will follow. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017.
There is a quality score-esque trade-off of relevance involved. This is a bit of guidance about your ad. There are also no ad positions. You need to create a campaign that contains ad groups but no ads or keywords.
So this includes quantity and quality of comments, voting, shares, etc. MJ: There has been a lot of chatter about "real time marketing" recently in the context of the Oreo ad during the Super Bowl blackout.
And we all need more quality ad opportunities to drive performance. So Bing has suffered terribly and hasn't received their fair share of the ad pie. Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate...
