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  1. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    One of the biggest advantages of the TrueView program, and one that is too often lost in the shuffle, said Antal, is the 30-day remarketing option in TrueView, which enables advertisers to reach out to site visitors who didn’t buy, but are self...

  2. Yahoo Tries to Defend Account "Optimizations"

    As it stands now, it makes many advertisers question whether they should subject their clients to an ad program that removes any kind of control from their own ads. Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its...

  3. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft Corp.today announced it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program called Microsoft Live Search cashback. Customers sign up for a Live Search cashback account at the...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    But for all the advantages Google (and eventually others) can bring to offline advertisers, there's still a missing dimension that makes online content advertising so compelling and valuable: automatic matching of ad content to adjacent "editorial...