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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on branded...

  2. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. This is an extension of its existing AdSense for Mobile program, and is no surprise. Also mirroring its online efforts, Google is working the...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. But for all the advantages Google (and eventually others) can bring to offline...