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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on branded...

  2. Maximum PPC

    Content of contextual search initiatives have evolved in recent years as well. Yahoo announced its presence in the image world this week and Google's program is still in beta. Advertisers big and small face the dilemma of reaching max capacity with...

  3. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. This is an extension of its existing AdSense for Mobile program, and is no surprise. Also mirroring its online efforts, Google is working the...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Google has been in the forefront of giving advertisers a growing number of non-text...