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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. Tell Me Three Times: A 3-Pronged PPC Balance System

    You can set up this reporting on a daily or weekly basis, depending on the velocity of your data, through automated reports within AdWords and Google Analytics or whatever paid program you’re using. When we landed the account, we looked at their...