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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Then again, you could also simply concentrate on your own program without regard to your true search competitors. I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search.

  2. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...