SEO News

Ad Program Search Advertisers

RSS
  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Then again, you could also simply concentrate on your own program without regard to your true search competitors. I was reminded of this by a study we recently conducted on the top Consumer Packaged Goods (CPG) advertisers in Paid Search.