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  1. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in using Ad extensions. In conversation with Surojit Chatterjee, AdWords Product...

  2. Google Product Extensions Make It to Mobile

    Log into your Google AdWords account and locate your AdWords Customer ID (located in the top-right corner of every page, just below your login address). These directions assume that you've already set up both an AdWords and a Merchant Center account.

  3. The Call for Call Tracking Is Answered

    Previously part of the Google Ad Innovations program AdWords call metrics is now being made available to more advertisers to track the number of phone calls an AdWords campaign generates. When a user calls the number in your ad, the call is...

  4. SearchDay | Launch Google Freedom Now

    Here are three more important considerations before you choose to outsource your testing program or "insource" it by doing everything in-house. Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program...

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. At SES Latino, Brad Geddes of LocalLaunch presented a...