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Ad Program Adwords Contextual Advertising

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  1. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. This is an extension of its existing AdSense for Mobile program, and is no surprise. It has begun integrating mobile targeting into AdWords...

  2. Google Responds to FTC's Self-Regulatory Principles

    As currently drafted, the proposed principles would apply to contextual advertising, which we define as advertising that is provided in response to the current activities of a user. In essence, then, our contextual advertising allows for the...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Google convinced publishers to "monetize" unsold space by displaying ads supplied by...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Sarah Carberry, multicultural development manager for Google, shared that Google has many partners in their contextual search space with AdWords campaigns that have high Latino traffic, including MySpace, MySpace Espanol, and plenty of US and...