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  1. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Keyword Trends and Program Development Try reviewing the latest updates in AdWords here and here, and in Bing once a month when...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Keywords connect a searcher's search terms to relevant ads created in AdWords. For each keyword we can assign a match type, which basically determines how...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.