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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in the shopping cart to test the process, thus making a purchase.

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. Among the 4,600 business categories in the YP.com Local Ad Network, other most popular ones include...

  3. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords: Paid Google ad program, which is managed through the AdWords login, and appear above organic listings on Google search. Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads...

  4. How Local Small Businesses are Evolving Their Online Marketing Strategies

    However, convincing Harter that a web marketing program is more valuable than his usual word-of-mouth strategy is noteworthy in itself. There used to be this thing called the Yellow Pages, and if you had the right spot and the right-sized ad, you’d...