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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    One of the strangest things about match types is that broad match keywords and negative broad match keywords don't behave the same, at least according to the many AdWords reps I have asked. This is the same example all of the AdWords customer...

  2. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. A longer version of this story for Search Engine Watch members...

  3. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...

  4. Google: Can The Marcia Brady Of Search Stay Sweet?

    I personally doubt the allegations, though there were a few disturbing anecdotes shared by attendees at the Search Engine Strategies conference about ad reps seeming to know that sites had been banned by Google, thus making the pitch to take out...