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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. If you stay on top of this, squandered ad spend is...

  2. Audience Targeting Strategies for LinkedIn Ads

    Today we’ll review targeting opportunities for the LinkedIn Ads program. Partner websites may include website publishers in the Google Doubleclick Ad Exchange. In March, LinkedIn announced that it had surpassed the 100 million user benchmark – and...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Your monitoring program will identify instances of competitive ‘bait and switch’, which is actionable with the search engines. In the example below, taken from the report, we can see that the top ad position for a search of a hotel brand in Atlanta...

  4. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.

  5. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    IAB and Google through DoubleClick's ad platform are interested in behavioral targeting - this advanced tracking allows them to follow visitor behavior as they move across sites and then use an ad targeting program that allows advertisers to bid...