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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. They might be able to explain the odd behavior, for...

  2. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. The following are ad extensions available in Google that increase the depth...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Then again, you could also simply concentrate on your own program without regard to your true search competitors. This is a critical distinction for search marketers, since from a search perspective, it only matters which companies are showing up...