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  1. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. Their current strategy was to focus on the "heavy hitter" products that performed the best.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. You can now reengage website visitors based on the products, services, or destinations...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For a marketer, understanding that I searched for...

  7. Why Real-Time Bidding is Set to Become Huge

    Expect programmatic buying products and services to pave the path for advertisers to achieve high returns which may not have been possible with traditional display. Advertisers can choose to purchase ad inventory based on highly qualified audience...

  8. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Try retargeting past customers doing searches comparing products in your category or on "sale" or "deals" keywords to drive them back. Ability to email themselves the products they browse. Many of the ways to integrate PPC will include retargeting...