SEO News

Ad Products Sponsored Stories

RSS
  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost _____________________________________ = $ Article...

  3. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    New mobile ad formats will also drive demand including Facebook's quickly evolving options like sponsored stories and app install ads. A major factor in the firm's projections is that marketers will master the learning curve and mobile marketing...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are...

  5. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    Meanwhile, agencies and brands will be chomping at the bit to hear how played, want, own, and other verbs fare within Sponsored Stories ad units. A limited number of Facebook advertisers are testing what appears to be the next iteration of...

  6. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook collaborated with Nielsen to hopefully make its ad units - especially Sponsored Stories - more attractive to marketers. This is measuring the negative feedback options that exist on Facebook, which means reporting on clicks that occur on...

  7. Google +1 Button Coming to Web, Mobile Display Ads

    We asked Google: if the content on that URL changed, are advertisers able to modify the ad to reflect new content, or if there was a limit, either a time limit or a percentage of modification allowed, to prevent users from manipulating the +1 in...